Design on a mission
Since roughly 2009, I have made a conscious effort to spend most of my time working on projects that help advance initiatives with a positive impact on our health, environment and culture. I believe it is our responsibility as designers and creative thinkers to help shape a better future. Crazy idea, right?
Along with this pursuit, I have been publishing the blog Modern Evolution as an outlet to promote creativity for a better, more sustainable world. In doing so, I aim to inspire myself and others with the belief that creative energy is best used when applied to the greater good.
Making climate change personal
For many people, climate change feels like a distant problem in both time and space. This is one of the biggest hurdles that prevents us from taking the immediate action necessary.
Created with The Climate Reality Project, the purpose of What I Love was to connect with people based on their passions in life. By doing so, we were able to show how several of the things we care deeply about (places, foods, beverages, hobbies, people, etc.) are already being impacted by climate disruption. In addition to showing the impacts, we also showed clear steps on how we can take action by pressuring our leaders to minimize carbon pollution.
My role on the project included creative strategy and ideation, user experience design, art direction, photo direction, and a bit of copywriting.
Reality. It's not an opinion.
The Climate Reality Project, founded by former Vice President Al Gore, is a global organization dedicated to unleashing a cultural movement demanding action on the climate crisis.
My responsibilities with the organization ranged from traditional branding, graphic design and UX to creative ideation, social media messaging, and strategic campaign direction. As both a veteran of the creative industry and a longtime advocate for the climate issue, I brought a unique perspective to the organization's mission with an ability to uncover ideas that resonate and have broad impact.
Powering the revolution for climate action
Working with Al Gore's nonprofit, The Climate Reality Project, I helped design the organization's main website, which launched in 2014. Conceived from the beginning as a tool for action, the site was created to empower followers with meaningful things they can do about climate change.
With a broad user base, we made engagement with the site highly customizable for the user, ranging from low ("Get Smart"), mid-level ("Get Loud") to high ("Get Active"). While visiting the site, users' actions are counted in the "Progress Pulse," which adds up all of the actions people have taken with Climate Reality's initiatives. These simplified metrics allow users to share actions taken across the site with their social networks.
The visual direction for the site was a much brighter, more hopeful look and feel than earlier phases of the organization's branding. This was in line with a broader tonal shift from a focus on extreme weather and climate denial to a more positive message of solutions and progress.
The site was created in a highly collaborative process between Climate Reality's creative department and local ad agency Made Movement. My role throughout the process involved helping provide creative vision, user experience design, art/photo direction, content creation, and some copywriting.
What can change in a day?
As the flagship event of The Climate Reality Project, hosted annually by former U.S. Vice President Al Gore, 24 Hours of Reality is a live-streaming event covering the climate crisis and its solutions in every region of the world. Over the course of a day, world leaders, climate scientists, cultural icons, and everyday heroes bring attention to the shared challenges facing our planet and point the way toward a better tomorrow.
Throughout the event's four years, my role has included creative concepting, branding, graphic design, UX and web design, social media marketing, promotion, video art direction, asset management, and copywriting.
Do shit that matters
Launched in 2011 by Alex and Ana Bogusky, Rob Schuham and John Bielenberg, COMMON connects entrepreneurs, designers and creatives to accelerate socially beneficial businesses and ideas using the power of rule-breaking innovation. COMMON's mission is to catalyze a global creative community with the tools, resources and opportunities to design positive social change; all done through the shared values of a collaborative brand.
Working closely on a daily basis with the founding team, I was able to contribute a great deal to the creative vision, brand identity, and the overall experience of all communications, platforms and events.
Fear less. Love more.
Founded by Alex Bogusky, Adweek's Creative Director of the Decade, the FearLess Revolution was a small creative "think tank" that explored consumer advocacy, sustainable brand-building, creative services, business incubation, and various art projects. With the motto "Fear Less, Love More," our ideals for a better way of doing business were widely embraced and shared. Those ideals include: more transparency, more collaboration, more democracy, and ultimately more value. We have since seen brands large and small successfully adopt these values into their own business models.
My responsibilities have included art direction, graphic design, user experience, digital production, copywriting, project management, blogging, digital marketing, video production, event planning, strategy, creative concepting, public speaking, and intern & community management. Working closely with Alex and the small team quickly accelerated my ability to manage multiple creative projects and wear many hats.
The face of a brand
This is a collection of logos, marks, icons and typography created for various initiatives. Most of them were used. A few were not.