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Powering the revolution for climate action
Working with Al Gore's nonprofit, The Climate Reality Project, I helped design the organization's main website, which launched in 2014. Conceived from the beginning as a tool for action, the site was created to empower followers with meaningful things they can do about climate change.
With a broad user base, we made engagement with the site highly customizable for the user, ranging from low ("Get Smart"), mid-level ("Get Loud") to high ("Get Active"). While visiting the site, users' actions are counted in the "Progress Pulse," which adds up all of the actions people have taken with Climate Reality's initiatives. These simplified metrics allow users to share actions taken across the site with their social networks.
The fully responsive site was created in a highly collaborative process between Climate Reality's creative department and local ad agency Made Movement. My role throughout the process involved helping provide creative vision, user experience design, art/photo direction, content creation, and some copywriting.