Making climate change personal
For many people, climate change feels like a distant problem in both time and space. This is one of the biggest hurdles that prevents us from taking the immediate action necessary.
Created with The Climate Reality Project, the purpose of What I Love was to connect with people based on their passions in life. By doing so, we were able to show how several of the things we care deeply about (places, foods, beverages, hobbies, people, etc.) are already being impacted by climate disruption. In addition to showing the impacts, we also showed clear steps on how we can take action by pressuring our leaders to minimize carbon pollution.
My role on the project included creative strategy and ideation, user experience design, art direction, photo direction, and a bit of copywriting.