Three square feet of civilization
The Adventure Mat is a simple but innovative product with a unique folding design that ensures your transitions in the outdoors are always clean and comfortable. Created by Boulder, CO resident and outdoor enthusiast Ralph Kuhlmeier, the mat was designed to help improve your time spent in nature. Changing shoes, sorting gear, prepping meals and anything else that requires a clean and dry surface is no longer a hassle when you're out in the elements.
Launched in 2016 with a successful Kickstarter campaign, my role has included brand identity, graphic design, art/creative direction, copywriting, video production, web design, packaging, and enhancements to the product design itself.